South Korea

say hi to_'s Design Guide to South Korea

say hi to_'s Design Guide to South Korea

Between the bright neon lights, gritty artsy neighbourhoods in Seoul such as Itaewon and Seongdonggu, the outgoing and hospitable vibes from the local people - Seoul has quickly become one of the most inspiring creative capital cities globally. I wanted to highlight a few of game-changing creatives coming out of Seoul at the moment, locally grown lifestyle brands by young entrepreneurs and some of my favourite spots to check out when I am in town.