Five or six so years ago, Felicity and I worked together at American Apparel in unrelated careers to what we are currently pursuing now. For all of the flack that American Apparel has received in the past, I have to say it brought together a very special group of creative, hardworking and entrepreneurial spirits. I love seeing what my friends and former colleagues have gone on to pursue after our time together as many of them have created brilliant companies of their own or gone on to pursue their passions. To say that I was impressed when a mutual friend showed me Felicity’s illustrative work, would be an understatement.
Bright bold colors, minimalistic modernism with a hint of memphis nostalgia - I love, love, love Felicity’s portfolio of illustrations. Born and raised in Portsmouth, she was taught to draw from an early age by her father and went on to study illustration and graphics at The London College of Fashion.
She has tee shirts shown at Pick Me Up Festival, exhibited a collaborative piece at The Stour Space with London based artist Patrick Schmidt and had bags with her illustrations sold at KK Outlet and Cool Machine. With big clients such as Liberty, The New York Times, O2, Vitabiotics, Frieze Art Fair, ASOS and Topman; we can not claim to have discovered this little English Gem but we are very honoured and pleased she accepted our invitation to collaborate on Design Studies with us!
When presented with three furniture designers she chose father of the Memphis Movement, Ettore Sottsass, as she felt a certain creative affinity with the Memphis Style. “I wanted the challenge of working with such iconic designs and pieces and trying to put my own stamp on them whilst making them fairly recognisable.” She chose to illustrate these works digitally in order to achieve a clean graphic finish which aligns with the Memphis Movement itself.
Check out her brilliant rendition of Sottsass’ iconic furniture below!