say hi to_ Holiday Guide '17 | I. The Tastemaker
Avid print magazine devourer, 1970's brass, curves, bold colored velvet junkie and futuristic design advocate - Freja, Copenhagen's 'It-Girl' (although she would HATE to be called that) has perfect taste in everything. With her own eponymous jewellery line, which made it big thanks to Instagram, Freja is part of the young experimental creative generation in Denmark. They're shaking up old stereotypes of classic Danish design by injecting it with a dash of color and innovation, while still retaining that refined taste which Scandinavia is famous for.
On one hand, Freja is passionate about supporting local creatives and brands, on and off of her - dare I say - famous and provocative Instagram account. On the other hand she has an obsession with South Korean design, where she frequently visits, feeling privileged to have discovered Asia's coolest up and coming design scene, before everybody else back home.
Generating design envy with frequent photos of design gems she finds in Seoul, we're glad we got a peek at her Holiday Wishlist including some exotic South Korean design finds we can also get our paws on here in the West. Not to mention, an trendsetting insider's guide to the most coveted design products from a new generation of experimental creatives.
Have a look at what this Danish Tastemaker put on her Holiday Wishlist this year!